Faster Finishing Timelines
Tolerating pH levels as high as 13 reduces downtime waiting for plaster and masonry surfaces to completely neutralize.
Lasting Protection
Extend a coatings lifecycle with this high-performance primer that protects finish coats from alkali-induced deterioration while blocking unsightly efflorescence.
Superior Adhesion
The acrylic resin forms a strong bond to interior and exterior masonry surfaces that can be finished with architectural and high-performance finishes.
Efflorescence Blocking Technology
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Formulated To Prime And Seal Masonry Surfaces Against Alkali And Efflorescence
GripCrete Concrete & Masonry Primer/Sealer is specifically formulated to prime and seal masonry surfaces against alkali and efflorescence. Use on above-grade masonry and plaster surfaces to protect subsequent finishes from breakdown and burn-through caused by elevated pH levels. Minimize downtime and trade disruption by coating fresh masonry and plaster in as little as seven days.
GripCrete Concrete & Masonry Primer/Sealer is the ideal primer for interior and exterior smooth masonry surfaces. Protecting from alkali and efflorescence make it ideal for tilt-up and poured concreted, block, brick, stucco, EIFS, and plank siding. Tolerating pH levels of 7-13, allows for worry-free application to new, “hot” interior plaster.
Recommended For:
- Tilt-up and poured concreted, block, brick, stucco, EIFS, and plank siding

First-hand Feedback From Customers
This is where you want to get your paint. It’s a whole different experience than your big box stores. Personal service and everyone in there knows what they are talking about. If you are looking for deck stain this is also your spot.
David.B
The paint is great and they have specialty paints I’ve been trying to switch my company to. They’ve been nothing but exceptional with help and advice!
Michael S.
What can I say! These guys are in a class of their own. They make their own paint locally, it’s quality products, the price is usually reasonable, and the workers friendly and knowledgeable.
Rick
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Made for Masonry. Made to Work.
No matter what type of brick or stone you’re working with, our paints are made to go on evenly and provide the quality, durable coat you demand.

Midwest Made. For Midwest Weather.
Based in Michigan, we formulate our paint to handle anything Mother Nature throws at it.
- Formulated to protect against harsh winters
- Won’t fade or peel in hot, humid conditions
- Made in Michigan
- Crafted to handle extreme temperature swings
See How it Looks Before You Buy
Our easy-to-use Room Visualizer lets you quickly see how any color and finish will look in any space.

Mount Olive
Color Number
0382















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